Projects
Great projects are built by great teams. A special thank you to these contributors.
1.
Project Lead the Way
User research + Information Architecture + Content strategy + CopyWriting + Wireframing + Web development + Data Analytics
In 2018, RIT moved to a centralized web environment based on a Drupal template in order to maintain both the consistency of the RIT brand and the quality of the user experience throughout RIT’s digital environment. Project Lead the Way’s website needed to be redesigned to meet the new brand standards and the department’s new strategy. Not only was the site out of date, but the goals of the organization had changed drastically and the website was no longer an asset contributing to the team’s goals.
After analyzing existing site traffic, conversations with stakeholders, a review of 1 and 5 year goals, and an in-depth journey mapping of the three audiences the website serves, I completed a complete redesign of the website while adhering to RIT brand style and accessibility guidelines. As a feeder for prospective students, I incorporated rotating house ads to promote admissions events and connect PLTW into RIT enrollment goals.
“We anticipated problems with this project based on past experience with IT, but we were pleasantly surprised to find not one error after working with Lyndsey.”
2.
Young Urban Preservationists
Branding + Website Design + Content Production + Website development
The Young Urban Preservationists had outgrown their solely-social presence and sought to connect deeper with their target audience - young-ish folks interested in preservation and community revitalization in the Rochester area.
Using design thinking, we crafted a solution that met the needs of their audience, built on a sustainable web platform, and considered their fundraising and membership goals.
3.
RIT Housing Website & Incoming First Year Campaign
Project Management + Strategy + CopyWriting + Content Production + Landing Page Design + Data Analytics
RIT Housing was due for a redevelopment in the Drupal 8 theme that aligned with RIT’s new branding. This 62-page website had to consider the journeys of four different users whose needs evolved throughout the year. Partnering with ITS to design and develop the website, I implemented content gathering and project management tools that allowed us to write, edit, and gather content while keeping the project on track to launch during the Covid-19 pandemic. As new webpages are needed, we assess the why and how it fits into a larger communications plan before I build the new webpage.
RIT Housing’s Incoming First Year campaign required a design of two new pages, copywriting, and content production. UTM codes were used in all print, email, and social communications. Event tracking codes were installed to measure calls to action. For the first time, campaign dashboards were built that allowed us to asses effectiveness and glean insights for future campaigns. Copy from the website was used in subsequent print material.
“Your spirit to lead and drive the website redesign for housing was truly outstanding. You lead the team to focus on important user journeys and helped edit content which matched that experience. Formulating a process to keep everyone on track through GatherContent was an excellent use of project management tracking. You were focused, detailed, and exhibited excellent communication skills throughout the housing project.”